Literacy, Bollywood Style

Now I know why there are subtitles (Same Language Subtitling-SLS), when the Hindi Song plays on Rangoli and Chitrahaar. The idea behind it is to help people in India to improve their reading by putting subtitles in their own language.

This initiative was started by PlanetRead, which employs Same Language Subtitling (SLS) to give subconscious reading practice for 30 minutes a week to more than 200 million early-literates in India, operating via 10 TV programmes in 10 languages. PlanetRead is also contributing to recently announced Google's The Literacy Project.

A small IDEA to improve the world.